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	<title>St Conti Communicator &#187; Public Relations</title>
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	<description>PR, writing and advocacy - It’s all about sharing</description>
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		<title>&#8220;What problems do you solve for your customers?&#8221;</title>
		<link>http://blog.stconticommunications.com/public-relations/what-problems-do-you-solve-for-your-customers/</link>
		<comments>http://blog.stconticommunications.com/public-relations/what-problems-do-you-solve-for-your-customers/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:59:37 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[PR]]></category>

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		<description><![CDATA[Once again David Meerman Scott has posted something very useful to the PR/marketing practitioner in his Web Ink Now post: &#8220;Single most essential PR pitching tip&#8221; http://www.webinknow.com/2010/03/single-most-essential-pr-pitching-tip.html.
This is a refrain I share again and again with clients, and that&#8217;s because it&#8217;s so true&#8211;for members of the media and for your prospective customers. Even when you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>O, Canada! My Facebook Friends.</title>
		<link>http://blog.stconticommunications.com/public-relations/o-canada-my-facebook-friends/</link>
		<comments>http://blog.stconticommunications.com/public-relations/o-canada-my-facebook-friends/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:33:09 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[CMS Wire recently reported in its “Social Media Minute” that Canada is big into Facebook.  Actually, it reported in   More Figures on Facebook&#8217;s Worldwide Popularity that roughly 43% of its population is on Facebook.  I was not surprised to read this.  See, I have to thank a Canadian friend of mine for getting me on [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Swim, Swim, Swim –Good for You, Good for Business</title>
		<link>http://blog.stconticommunications.com/public-relations/swim-swim-swim-%e2%80%93good-for-you-good-for-business/</link>
		<comments>http://blog.stconticommunications.com/public-relations/swim-swim-swim-%e2%80%93good-for-you-good-for-business/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:19:02 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[This week two of the email newsletters to which I subscribe had a swimming theme.  That’s appropriate, considering we are at the height of summer.  Each newsletter serves a different purpose for me – one is from Trust Your Journey, which has to do with well being; the other is from Susan Finch, who is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You May Cross</title>
		<link>http://blog.stconticommunications.com/public-relations/you-may-cross/</link>
		<comments>http://blog.stconticommunications.com/public-relations/you-may-cross/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 02:29:49 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[“All right, you may cross.”  A sprite crossing guard who shepherds elementary school kids to and from my daughter’s school says these words many times each day.  The crossing guard, dressed in what usually looks like a house coat under her DayGlo yellow-green vest labeled “Crossing Guard” and wearing a red baseball cap, the tips [...]]]></description>
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		<title>Resolve to Buy Eco-Friendly</title>
		<link>http://blog.stconticommunications.com/public-relations/resolve-to-buy-eco-friendly/</link>
		<comments>http://blog.stconticommunications.com/public-relations/resolve-to-buy-eco-friendly/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:02:34 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Environment: Going Green]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[How do you buy eco-friendly toys? Orange County&#8217;s Outdoor Education Center director, Christine Kirk, provided an article to the online parenting site, Root &#38; Sprout, where she shared her ideas for how to make buying green toys one of your New Year&#8217;s resolutions. Check it out at: http://www.rootandsprout.com/20701.html.
Now, Root &#38; Sprout put the article under [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Years Resolutions and World Wide Rave</title>
		<link>http://blog.stconticommunications.com/public-relations/new-years-resolutions-and-world-wide-rave/</link>
		<comments>http://blog.stconticommunications.com/public-relations/new-years-resolutions-and-world-wide-rave/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 15:02:38 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[Among my New Year&#8217;s Resolutions&#8211;besides blogging more frequently&#8211;is to read more books.   One book will be World Wide Rave by David Meerman-Scott, the same wizard who gave us The New Rules of Marketing &#38; PR, which you really should read, if you want to understand why and how social media works.
Anyway, World Wide Rave is [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Free Coffee &amp; Perfect Oatmeal</title>
		<link>http://blog.stconticommunications.com/public-relations/free-coffee-perfect-oatmeal/</link>
		<comments>http://blog.stconticommunications.com/public-relations/free-coffee-perfect-oatmeal/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 20:13:58 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[I have to hand it to Starbucks.  They may be struggling under this economy (like so many businesses), but they STILL know how to get people into their locations and encourage purchases.  I’m talking about today’s offer of a free cup of coffee for those who claim it.  I claimed mine today…, and I bought [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Like CustomScoop Scooping Snail Mail</title>
		<link>http://blog.stconticommunications.com/public-relations/i-like-customscoop-scooping-snail-mail/</link>
		<comments>http://blog.stconticommunications.com/public-relations/i-like-customscoop-scooping-snail-mail/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 20:03:22 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://communicator.stconticommunications.com/2008/08/01/i-like-customscoop-scooping-snail-mail/</guid>
		<description><![CDATA[No, it isn’t a serve yourself ice cream parlor.  CustomScoop (http://www.customscoop.com/) is a news clipping service that delivers news clip reports via email to my inbox.  I have the option of going online to view my clips, too, but I much prefer the emailed reports. 
CustomScoop provides just the level of service I prefer; they [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Herbs and Teaching Kids about the Environment</title>
		<link>http://blog.stconticommunications.com/public-relations/herbs-and-teaching-kids-about-the-environment/</link>
		<comments>http://blog.stconticommunications.com/public-relations/herbs-and-teaching-kids-about-the-environment/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 19:25:27 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Environment: Going Green]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[chris-sabrina-fennel-bkgnd.JPG  
&#160;
One of my favorite clients, the Outdoor Education Center of Orange County, Calif., contributes a bi-weekly column called “Seeds to Sprouts” in the Home &#38; Garden section of the Orange County Register.  The column runs every other Thursday online and every other Saturday in print.  I assist with editing and, in a pinch, with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HARO &#8211; Help a Reporter!</title>
		<link>http://blog.stconticommunications.com/public-relations/haro-help-a-reporter/</link>
		<comments>http://blog.stconticommunications.com/public-relations/haro-help-a-reporter/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 14:09:51 +0000</pubDate>
		<dc:creator>DSJC</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[If you’re in public relations or are a journalist looking for expert sources, and you haven’t yet heard of HARO or Help a Reporter, well then you are in for a treat.  HARO is great!
And here’s what the HARO man, Peter Shankman (http://shankman.com/), himself asks everyone to post:
As you know, reporters are constantly looking for [...]]]></description>
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