St Conti Communicator

Posts Tagged ‘advertising’

Once again David Meerman Scott has posted something very useful to the PR/marketing practitioner in his Web Ink Now post: “Single most essential PR pitching tip” http://www.webinknow.com/2010/03/single-most-essential-pr-pitching-tip.html.

This is a refrain I share again and again with clients, and that’s because it’s so true–for members of the media and for your prospective customers. Even when you are pitching a product, tell your audience what problem (insert challenge or need just as easily) it solves. 

To quote an old advertising adage, “Sell the sizzle, not the steak.”

So, go out and share how problems are solved.